GOOD Teams: Product Intelligence knows what players want
Anyone who works in game development knows how complex and challenging it is. For the best odds of success, a game team should include industry experts from various fields who work closely together towards a common vision: creating the best possible product. One such team of experts at Goodgame Studios is Product Intelligence, which studies data from our games to find out how we can improve our existing and upcoming titles. Product Intelligence analyse player behaviour to discover what keeps our users engaged and motivated, and provide these insights to the product team, game designers and developers. Their analyses generally contain recommendations on how certain behaviours can be incentivised and, ultimately, how the game can be made more rewarding for players. “Our team is really in the trenches, serving as the front line between the product and the 100GB of data we collect daily,” explains team lead Alexei Vink.
Today we’re going to take you behind the scenes of how we develop games at Goodgame Studios! We will follow our colleague Janin through her day as a junior product manager. Janin has been a part of the Legends of Honor team since February 2015. As a product manager, PM for short, she and four other colleagues are responsible for the production teams that work on the game and decide the game’s general strategic direction. One of the core duties of our PMs is to optimize players’ game experience while always taking into consideration the value of the product. “Each day is different from the last, and there are always new challenges to overcome with the team, like when the community expects a new feature that we’d like to get to our users as quickly as possible. But this makes the job very interesting as well,” Janin told us. For this blog, we took a few peeks over Janin’s shoulder as she went through a typical workday.
