Mission: Customer retention (IGM, 02/08/2012)
The games industry is changing rapidly and so is its community management. The last edition of the International Game Magazine presented managers and their responsibilities. For the second part of the series in the latest issue they were asked again: What are the different demands of retail and online games for community management? What’s the role of social media? Bettina Korb, Head of Community Management at Goodgame Studios, provided her expert opinion.
Continue (in German): igm_kundenbindung_12.02.08.pdf
