We’re proud to be able to advertise our most successful games, Goodgame Empire and Empire: Four Kingdoms, on TV again during July and August. Hooray!
Thanks to a reasonable advertising budget, we’ll be appearing on channels across Germany, Austria, and Switzerland, including the ProSiebenSat1, RTL, Discovery, and Sky networks, as well as on various special interest channels such as N24, MTV, and Sport1. We are looking forward to it, and we’re excited to see how the campaign will be received.
We will actually be running three different TV spots with various calls to action:
“The alliance is calling!”
Playing as part of a team in an alliance can be a lot of fun. Players can support each other and pit themselves against other alliances. If a player needs construction material for buildings, a fellow alliance member can help out. If a player is attacked, their friends can send troops to help them defend. The alliance is calling!
“Even bigger, even stronger!”
Goodgame Empire is continually developed. There’s always new content, like King Eric or the large-scale ‘Battle of the Nations’ event, where whole servers can measure up against each other. In July, there will aso be lots more new content, new rewards, quests, and buildings. And ‘Khan’s Revenge’ is sure to enthrall players. Even bigger, even stronger!
“Things are heating up again!”
The third spot in the bunch shows different aspects of Goodgame Empire: On the one hand, it shows the growth of a strong and well-fortified castle, customized just like any player’s castle with lots of beautiful hand-painted buildings and decorations. On the other hand it portrays playing as part of a team in thousands of active alliances. And finally you can see the cleverly strategic positioning of dozens of different units, each with their advantages and disadvantages, trying to defend or capture property.
We’ve had great success with TV advertising in the past, and we are confident that we can now repeat this. And here are the new spots – enjoy!