On the road to success in China

The outlook for Goodgame Studios is looking brighter and brighter.

This time the good news comes from Asia, as our Business Development and Rollout teams have achieved a great success: an agreement for cooperation with Qihoo 360, China’s biggest Android app store. Goodgame Studios is the first German gaming company to work with Qihoo 360. Thanks to the agreement, Empire: Four Kingdoms will be available to the app store’s 300 million users from October 2014. Caglar and Michael, who are in charge of the project, traveled to Shanghai to attend ChinaJoy, Asia’s biggest gaming trade show, from July 31st until August 3rd, and revealed the upcoming collaboration in a joint announcement with our new partners.

“Qihoo 360 is as big in China as Google or Apple are over here, so this partnership is a huge step forward for us in the Asian market,” said Caglar, our International Business Development Manager. Goodgame Studios has already gained a secure foothold in Asia – since its launch on August 1st in the Chinese Apple App Store, Empire: Four Kingdoms has already been downloaded several hundred thousand times. Around 4000 users have rated the game, on average with 5 out of 5 stars. “In Asia we are well on the road to success. At ChinaJoy we got a lot of recognition for the fact that we don’t have a publisher in China and are doing everything ourselves,” said Michael, Product Manager Research at Goodgame Studios.

He and Caglar enjoyed their time at the trade show immensely, which is similar to European shows such as the gamescom, except that it attracts even more visitors. Free-to-play is an especially large market in China, because consoles were banned for a long time, meaning that lots of players turned to free-to-play browser games. As a result, ChinaJoy proved a great opportunity for Michael and Caglar to nurture old contacts and make new ones.